F. Scott Fitzgerald, in his essay called The Crack-up from 1936, defined a “first rate intelligence” as the ability to hold “two opposed ideas in the mind at the same time and still retain the ability to function.” David Lapin, one time CEO of Strategic Business Ethics, and now CEO of Lapin International, referred to the “space of paradox” wherein trust and innovation had to co-exist. Donald Schön talks about the “generative metaphor” in his 1963 The Displacement of Concepts, which was the idea of bringing domains that appear to be different together in a single concept or design. Dorothy Leonard-Barton talked about “creative abrasion” in her 1995 The Well-Springs of Knowledge which was focused on bringing people with differing views together.

James Collins and Jerry Porras encapsulated a lot of these ideas in a style of thinking called “the genius of the and” in their 1997 Built to Last: Successful Habits of Visionary Companies. It’s that book I’ll focus on here because I think the concept of the “genius of the and” is one that people can readily rally around. Built to Last is not a book that talks about quality assurance or testing at all, but it does talk about a very common thinking pattern in both of those fields.