The Emic and Etic in Testing

There’s an interesting cultural effect happening within the broader testing community. I’ve written about this before, where my thesis, if such it can be called, has been that a broad swath of testers are using ill-formed arguments and counter-productive narratives in an attempt to shift the thinking of an industry that they perceive devalues testers above all else. This has led to a needlessly combative approach to many discussions. In this post I want to approach this through a couple of parallel lenses: that of game studies, linguistics, and anthropology. That will lead us to insider (emic) and outsider (etic) polarities. It’s those polarities that I believe many testers are not adequately shifting between.

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