When we talk about quality assurance in software, we often treat quality as something measurable, testable, and, if we’re honest, somewhat objective. Does the code work? Does it meet requirements? Does it perform under load? However, quality isn’t entirely objective. It’s a shifting perception of value over time, influenced by customer expectations, cultural context, and changing needs. To understand why this matters, let’s step outside software for a moment and look at an industry that bets hundreds of millions of dollars on predicting quality: Hollywood.

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