In the first part of this series, I examined how Hollywood’s financial model (commit hundreds of millions upfront, spend it all before release, then discover whether audiences agree with your projections) creates a high-stakes gamble on predicting quality. Studios bet enormous sums on forecasting how diverse audiences will perceive value years in the future, often with not-so-great results. The gaming industry faces a strikingly similar challenge, but with crucial differences that make the quality prediction problem even more complex.

Continue reading The Sunk Cost of Quality: Lessons from Gaming’s Biggest Failures →